Privacy policy

Effective Date: 01 July 2026
Last Updated: 01 July 20261

Welcome to www.aachho.com (the “Website”), owned and operated by Aachho Jaipur Private Limited (“Company”, “we”, “our”, or “us”), a company incorporated under the laws of India, having its registered office at SP711, RIICO Industrial Area, Sitapura, Jaipur, Rajasthan – 302022.

At Aachho, we value your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, store, process, disclose, and safeguard your personal information when you visit our Website, create an account, place an order, interact with our customer support team, or otherwise use our services.

This Privacy Policy is intended to provide transparency regarding our data handling practices and is designed to align with applicable Indian laws, including the Digital Personal Data Protection Act, 2023 (DPDP Act) and other applicable legal requirements.

By accessing or using our Website, you acknowledge that you have read, understood, and agreed to this Privacy Policy. If you do not agree with any part of this Privacy Policy, please discontinue using our Website.

2. Information We Collect

We collect information to provide our products and services, improve customer experience, process transactions, comply with legal obligations, and protect our business from fraud and misuse.

A. Personal Information Provided by You

When you interact with our Website, you may voluntarily provide us with the following information:

  • First Name and Last Name

  • Email Address

  • Mobile Number

  • Shipping Address

  • Billing Address

  • State, City and PIN Code

  • Order History

  • Account Login Information

  • Customer Support Communications

  • Product Reviews and Feedback

  • Wishlist and Shopping Preferences

  • Any other information you voluntarily provide while communicating with us.

B. Payment Information

Payments on our Website are processed through authorized third-party payment partners.

We do not store your complete debit card, credit card, UPI PIN, CVV, net banking passwords, or other sensitive payment credentials on our servers. Payment information is securely processed by our authorized payment gateway partners in accordance with applicable industry security standards.

C. Automatically Collected Information

Whenever you visit our Website, certain information may be collected automatically, including:

  • IP Address

  • Device Type

  • Browser Type and Version

  • Operating System

  • Language Preferences

  • Date and Time of Visit

  • Pages Visited

  • Time Spent on Pages

  • Clickstream Data

  • Referral URLs

  • Search Queries

  • Products Viewed

  • Products Added to Cart

  • Wishlist Activity

  • Purchase History

  • Website Performance Data

This information helps us improve Website functionality, security, and customer experience.

D. Cookies and Similar Technologies

We use cookies, pixels, tags, and similar technologies to improve your browsing experience and provide personalized services.

The cookies we use may include:

  • Essential Cookies required for Website functionality.

  • Performance and Analytics Cookies to understand Website usage.

  • Preference Cookies to remember your settings.

  • Marketing Cookies used to deliver relevant advertisements and measure campaign performance.

You may manage or disable cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of some parts of the Website.

E. Information from Third Parties

We may receive limited information from trusted third-party partners, including:

  • Payment Gateway Providers

  • Shipping and Logistics Partners

  • Marketing Platforms

  • Social Media Platforms

  • Analytics Providers

  • Customer Support Platforms

Such information is used only for legitimate business purposes, including order fulfilment, fraud prevention, customer support, and improving our services.

3. How We Use Your Personal Data

We process your personal data only for lawful business purposes and in accordance with applicable laws. Depending on your interaction with our Website, your personal information may be used for the following purposes:

Order Processing and Fulfilment

  • Processing and confirming your orders.

  • Delivering purchased products.

  • Managing returns, exchanges, cancellations, and refunds.

  • Sending order confirmations, invoices, shipping updates, and delivery notifications.

Customer Account Management

  • Creating and maintaining your customer account.

  • Providing access to your order history, wishlist, and saved preferences.

  • Verifying your identity where necessary.

Customer Support

  • Responding to your queries, complaints, feedback, and support requests.

  • Improving customer service and resolving disputes.

Website Improvement

  • Understanding how visitors use our Website.

  • Improving Website performance, navigation, and user experience.

  • Conducting analytics, audits, testing, research, and product development.

Fraud Prevention and Security

  • Detecting and preventing fraudulent transactions.

  • Protecting customer accounts and our Website against unauthorized access or misuse.

  • Enforcing our Terms & Conditions and other applicable policies.

Marketing Communications

Subject to your consent and applicable law, we may send you:

  • Promotional emails.

  • SMS updates.

  • WhatsApp communications.

  • Product recommendations.

  • Exclusive offers and discounts.

  • Newsletters and marketing campaigns.

You may unsubscribe from marketing communications at any time by using the unsubscribe option available in our communications or by contacting us at support@aachho.com. Withdrawal of consent will not affect the lawfulness of processing carried out before such withdrawal.

Legal and Regulatory Compliance

We may process your information:

  • To comply with applicable laws and regulations.

  • To respond to lawful requests from government authorities or law enforcement agencies.

  • To establish, exercise, or defend legal claims.

4. Disclosure and Sharing of Personal Data

We value your privacy and do not sell or rent your personal information to third parties.

However, we may share your personal data with trusted service providers only where necessary to operate our business and provide our services.

These may include:

Technology and Website Service Providers

  • Shopify (Website hosting and e-commerce platform)

  • Website maintenance and technology partners

Payment Service Providers

  • Authorized payment gateway providers for processing secure payments.

Shipping and Logistics Partners

  • Courier and logistics partners responsible for order fulfilment and delivery.

Marketing and Communication Platforms

  • Email service providers.

  • SMS service providers.

  • WhatsApp Business communication providers.

  • Advertising and marketing platforms such as Meta and Google.

Analytics Providers

  • Google Analytics and similar tools to understand Website performance and customer behaviour.

Customer Support Platforms

  • Customer support and ticket management providers to assist with customer service requests.

ERP and Business Operations

  • Internal ERP systems and authorized business operation partners for inventory management, order processing, accounting, auditing, and operational support.

Legal and Compliance Requirements

We may disclose personal information where required:

  • To comply with applicable laws.

  • To respond to lawful governmental requests.

  • To enforce our legal rights.

  • To prevent fraud or security threats.

  • To protect the rights, safety, and property of the Company, our customers, employees, or the public.

All third-party service providers are required to maintain appropriate security measures and process personal information only for the purposes for which it is shared, in accordance with applicable contractual and legal obligations.

5. Legal Basis for Processing Personal Data

Where applicable, we process your personal data on one or more of the following grounds:

  • Your consent.

  • Performance of a contract, including processing and delivering your orders.

  • Compliance with applicable legal and regulatory obligations.

  • Protection of our legitimate business interests, including fraud prevention, Website security, customer support, and service improvement, provided such interests do not override your rights under applicable law.

6. Security of Your Personal Data

We implement commercially reasonable technical, administrative, and organizational safeguards to protect your personal data against unauthorized access, disclosure, alteration, misuse, or destruction.

These measures include, where appropriate:

  • Secure hosting infrastructure.

  • Encryption of data during transmission where applicable.

  • Role-based access controls for authorized personnel.

  • Authentication and account security measures.

  • Periodic monitoring and security reviews.

  • Internal processes designed to protect customer information.

While we strive to protect your personal data using industry-standard security practices, no method of electronic transmission or storage over the Internet is completely secure. Accordingly, we cannot guarantee absolute security of your information.

7. International Transfer of Personal Data

Our Website and certain third-party service providers may process or store personal data on servers located outside India.

Where your personal data is transferred outside India, we take reasonable steps to ensure that such data is protected through appropriate contractual, technical, and organizational safeguards, and is processed in accordance with applicable laws.

8. Links to Third-Party Websites

Our Website may contain links to third-party websites, applications, or services that are not operated or controlled by us.

We are not responsible for the privacy practices, policies, or content of such third-party websites. We encourage you to review their respective privacy policies before providing any personal information.

9. Children's Privacy

Our Website and services are intended for individuals who are legally capable of entering into binding contracts under applicable law.

We do not knowingly collect personal information from children where such collection is prohibited under applicable law. If we become aware that personal data has been collected from a child without the necessary authorization or legal basis, we will take reasonable steps to delete such information as required.

If you believe that a child has provided us with personal information, please contact us at support@aachho.com.

10. Data Retention

We retain personal data only for as long as necessary to fulfil the purposes described in this Privacy Policy or as required under applicable law.

Depending on the nature of the information, we may retain personal data:

  • For processing and fulfilling customer orders.

  • For maintaining customer accounts and order history.

  • To provide after-sales support and resolve disputes.

  • To comply with legal, tax, accounting, and regulatory obligations.

  • To prevent fraud and protect our legitimate business interests.

When personal data is no longer required, we will securely delete, anonymize, or otherwise dispose of it in accordance with our internal policies and applicable legal requirements.

11. Your Rights Regarding Personal Data

Subject to applicable law, you may have the right to:

  • Request access to your personal data.

  • Request correction or updating of inaccurate or incomplete information.

  • Request deletion of your personal data, where legally permissible.

  • Withdraw your consent for marketing communications at any time.

  • Request information regarding the processing of your personal data.

  • Raise concerns or grievances regarding the handling of your personal data.

We may require reasonable verification of your identity before processing certain requests in order to protect your privacy and prevent unauthorized access.

To exercise any of the above rights, please contact us at support@aachho.com.

Where retention of certain information is required under applicable law or for legitimate business purposes, we may retain such information for the period required by law.

12. Grievance Redressal

If you have any questions, concerns, complaints, or requests regarding this Privacy Policy or the processing of your personal data, you may contact us using the details below:

Grievance Officer
Aachho Jaipur Private Limited

Email: support@aachho.com

Address:
SP711, RIICO Industrial Area, Sitapura, Jaipur, Rajasthan – 302022, India

We will make reasonable efforts to acknowledge and address your grievance within the timelines prescribed under applicable law.

13. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business practices, technology, legal requirements, or regulatory obligations.

The updated version will be published on this page along with the revised effective date. Your continued use of the Website after such changes constitutes your acceptance of the updated Privacy Policy.

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your personal information.

14. Contact Us

If you have any questions, concerns, or requests relating to this Privacy Policy or the processing of your personal data, please contact us:

Aachho Jaipur Private Limited

Email: support@aachho.com

Website: www.aachho.com

Registered Office:

SP711, RIICO Industrial Area,

Sitapura,

Jaipur, Rajasthan – 302022

India

15. Fraud Prevention & Important Notices

Your privacy and security are important to us.

Please note the following:

  • Aachho Jaipur Private Limited will never ask you to disclose sensitive information such as your UPI PIN, OTP, CVV, card PIN, internet banking password, or account passwords through phone calls, SMS, WhatsApp, email, or social media.

  • Please do not share such confidential information with anyone claiming to represent Aachho.

  • Always verify that you are interacting only through our official website (www.aachho.com) or our official customer support channels.

  • If you receive any suspicious communication or believe someone is impersonating our brand, please report the incident immediately by emailing support@aachho.com or whistleblower@aachho.com.

  • We reserve the right to investigate fraudulent activities and cooperate with law enforcement authorities wherever required under applicable law.

16. Dispatch & Delivery Disclaimer

All Aachho products are handcrafted and made with careful attention to quality.

As a result, estimated dispatch and delivery timelines displayed on our Website are indicative and may occasionally be affected due to production timelines, quality control processes, availability of raw materials, artisan schedules, vendor dependencies, logistics constraints, public holidays, force majeure events, or other unforeseen circumstances beyond our reasonable control.

While we make every reasonable effort to process and deliver orders within the communicated timelines, delays may occasionally occur.

To the maximum extent permitted under applicable law, Aachho Jaipur Private Limited shall not be liable for any indirect, incidental, special, or consequential loss or damage arising solely from delays in dispatch or delivery.

Where applicable, eligible customers may request assistance, refunds, store credit, or any other resolution in accordance with our Refund Policy by contacting our Customer Support team through our official support channels.

17. Consent

By accessing, browsing, registering on, or placing an order through our Website, you acknowledge that you have read, understood, and agreed to this Privacy Policy and consent to the collection, use, storage, processing, and disclosure of your personal data in the manner described herein, subject to applicable law.

Where your consent is required under applicable law, you may withdraw such consent at any time by contacting us at support@aachho.com. Withdrawal of consent shall not affect the lawfulness of any processing carried out before such withdrawal.

If you do not agree with this Privacy Policy, you should discontinue the use of our Website and services.